wedothat

2013 - 2023

Senior Web Designer

FAIRWINDS Credit Union

Responsible for developing, publishing, and maintaining digital content for the credit union's website and digital platforms
Collaborate with technology, marketing, and sales stakeholders to manage the initial build out and updates of content and pages through the content management system
Ensure that all ADA standards and security protocols are met while publishing and developing new content
Significantly elevated SEO performance by strategically optimizing and increasing the keyword ranking of over 15,000 words, resulting in enhanced organic visibility, improved web traffic, and heightened engagement with target audiences
Over 1 year of experience in using Marketo to drive successful marketing campaigns, including email marketing, lead generation, and lead nurturing
Experience in integrating Salesforce Marketing Cloud with websites via API access, as well as utilizing AMPscript within Data Extensions and Interaction Studio to create personalized email and website content.

2009 - 2013

Creative Design Manager

FAIRWINDS Credit Union

Managed creative processes and procedures to drive projects and ensure deadlines were achieved in accordance with marketing initiatives and brand standards
Coordinated content creation and managed technical aspects for dynamic digital signage.
Developed concepts and graphics for web, email, social media campaigns, and print promotions

2001 - 2008

Internet Design Manager

Travelatro, LLC

2008 - 2009

UI Designer

Clear Channel Communications

Conceptualized user interfaces and produced graphics from project specifications, following protocols and standards established by the group

Resume